Software has become an indispensable component of the information age. From operating systems and word processors, to communication platforms and software development tools, software plays an integral part of daily life both personally and professionally. Thus, spending on enterprise software has one of the highest growth rates within the tech industry, projected for further increase by 2023.
When it comes to writing news articles about your software, it is vitally important that they target the appropriate audiences. For instance, if a new feature only benefits enterprise customers or fits with one specific database then submit it as customer stories rather than technology articles.
An effective headline is at the core of any successful tech news article, and creating one with impactful, catchy copy is key to its success. A captivating headline can evoke emotion or curiosity among readers or simply provide facts – its function being to grab their attention quickly and reliably.
After your headline, provide a short yet informative summary that is both relevant and informative. Your summary should not go beyond one paragraph and should highlight key aspects of your news announcement. Adding quotes may provide added context.
Your remaining paragraphs in a news article should address the five elements essential to news releases: who, what, why, where and how. This content must be intelligible to, and engaging for, non-specialist journalists covering multiple sectors. As a rule of thumb, never provide more detail than needed so readers understand the significance of your news release.
To maximize the impact of your news article, it can be useful to include quotes from those involved with the announcement. These could come from executive team members, founders or other influential members within your company – especially when these quotes can tie to wider business issues or problems.
At the conclusion of your article, provide contact details and a short summary of your company. Include some lines about its history, product offerings, and unique characteristics within the market – this way readers will have easy access to contact you if they have additional queries or require further info.
Once your news article is ready to distribute, it should be sent directly to the appropriate journalists. Gone are the days of sending mass releases out; instead you should focus on targeting individual journalists who have shown an interest in your software or technology. When sending it out it is vitally important that it arrives in the proper format to avoid delays or any potential issues with delays or delivery issues.
